There was a time not long ago where streaming had not been a popular commodity.
Out of nowhere, Blevins has climbed above the charts in streamers, subscribers, and earnings. Having such success and highly talented skills in video games makes children and gamers around the world desire of being the next ninja. It is a set of practices and a mindset, a way of thinking about the self as a salable commodity that cant tempt a potential employer.” (Marwick, 166) Tyler exemplifies many of these traits through, not only his interactions in the gaming realm but through his social media fan base.
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According to Alice Marwick, “Self-branding is primarily a series of marketing strategies applied to the individual. Although Twitch is one platform Ninja uses to market his talents, he has also received tons of attention on other platforms like Instagram, where he’s now reached 11.8 million followers to continue extensively following his life and gaming career. There’s little doubt that social networking has become the most popular virtual space that humans visit to socialize, share their personal information, and experiences, while also becoming one of the most lucrative markets for individuals to advertise, promote, and self-brand.
After thoroughly examining Ninjas’ Instagram account and Twitch stream, it is obvious how he uses these platforms as a tool to self-brand his achievements and become famous by marketing his talents to such a large and accessible audience, similar to how Alice Marwick portrays the ability to “self-brand”. Blevins has become an influential figure on social media platforms such as Twitch, Twitter, and Instagram for broadcasting himself playing the highly acclaimed video games, such as Fortnite, Halo, or Call of Duty. As of December 2018, Blevins has become the most popular Twitch streamer with a total of 12.5 Million followers who can access his channel and stream clips of the alias ‘Ninja’ playing video games. Tyler Blevins, a 27-year-old Twitch streamer became famous for his extraordinary gaming talents. To be an influencer on social media, you need to reach out to a large audience, show your authenticity, gain credibility, and establish a large following or fan base among different social media platforms.
If your interested in video games, an important individual, and an influencer I believe has changed how we identify the social media spectrum is Tyler Blevins (Ninja). Now I am back for my final blog post where I won’t be sharing about my time playing games on Kongregate, but I’d like to keep this discussion about gaming. It has been a while since the last time I got to share my experiences here.
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